Breaking the £1,000,000 barrier in ARR online.

Sauce Shop

Sauce Shop was founded in 2014 by husband-and-wife James and Pam in their Nottingham kitchen, driven by a passion for bold, authentic flavours. Now an award-winning brand with over 30 Great Taste Awards, they create sauces, seasonings, and condiments using only natural ingredients and free from artificial additives. From classic ketchup to unique twists like Burnt Pineapple Hot Sauce, Sauce Shop is redefining everyday condiments for sauce lovers everywhere.

+45%
YoY Revenue Growth

+96%
YoY New Customers Growth

2.5x
Blended ROAS

"The team at Envu Media thinks beyond just the ads themselves and their performance and instead looks at the bigger picture of the website: the offers, the UX & the key metrics to grow the brand.
Keep doing an excellent job!"

James Digva | Co-Founder

Overview

Sauce Shop was managing their ads in-house and after early positive signs, the brand came to us to get the support needed when scaling beyond £1M in ARR.

Challenge

It was clear from the day we audited the account that the brand didn't have any systems in place to generate new creatives at scale and didn't have any clear testing strategies in place.
Our approach was to build a framework for testing and scaling ad creatives that drive sustainable growth by identifying winning angles quickly, refining them, and amplifying them.

Solution & Results

‍Paid Social:
‍Creative testing:

Constant testing: Constantly refined Wavy’s messaging to align with their audience's pain points to find winning and scalable ads.

‍Targeting: Focused on curly-haired individuals across by showing Wavy's ICPs in our creatives to maximise relevance and engagement.


The results:
‍
- 429% increase in revenue since working with us.
- Maintained a 4:1 LTV / CAC ratio for sustainable scaling.
- Achieved a 158% YoY increase in new customer acquisition.
- Delivered 3.3x ROAS on new customer acquisition.