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Professional, quick to respond, great creative. I like that there are not lots of layers of people and speaking directly to the people who run the account rather than account managers who don't actually action anything (a problem with a previous agency)
Nicola Elliott - Founder
Single Variety Co. was born in 2016 with a mission to make jam taste better.
Made the traditional way using more fruit and less sugar, Single Variety Co. went from selling Jams and Marmalades at the local market to moving into their first Jam factory to match the growing demand.
Single Variety Co. is going from strength to strength with global retail listings and an ever growing DTC channel.
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Single Variety Co. was handling their paid ads management in-house and early-on positive signals led them to think DTC was an opportunity for growth. However, creative resources and knowledge to drive true online growth was missing.
Their email flows were also not well executed and they understood the importance of them as they were about to acquire a significant amount of new customers in 2024 and beyond.
After a thorough market analysis and a deep understanding of the brand's online store historical performance, we crafted and tested dozens of new creatives to find what truly resonated with their audience. As we were targeting an older audience, our main messaging was mainly emotion-based i.e. this Jam will bring back old memories with its traditional taste.
After testing branded VS native content, we quickly found out that BTS content, founder ads, Back In Stock and mouth-watering UGC creatives were delivering the highest returns.
Their Klaviyo flows were also a weak point and within 45 days, we completely revamped their core flows, adding visual consistency, educational content and offers to drive repeat purchases delivering a 117% revenue increase YoY.
➜ Market Research
Awareness, Sophistication, Demographics, Psychographics, Competitors.
➜ Offer
If relevant to your business, we'll craft an offer that financially makes sense to your business and attract the right kind of customers.
➜ Content creation
Ensuring creative diversity with native or more branded content across static and video ads.
➜ Problem-Solution
We're always targeting our brands' audiences pain points to maximise interest and purchases.
➜ Post-Click experience
What happens post ad-click is as important as the ad creative. We're always ensuring what happens after the click is relevant and user-friendly.
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