Welcome to the Envu Growth OS.

A unit economics calculator built for brands ready to scale without guessing.

Calculate your true LTV, CAC ceiling, and ROAS targets built on your margins, not industry averages.
‍Take it further and map out your 12-month growth roadmap.

The next 5 minutes will be the highest-leverage task you do today.

Note: This tool runs entirely in your browser. No data is collected, stored, or sent anywhere.

Launch Growth OS

Step 1 of 3

Revenue & Costs

Average Order Value (gross — last 90d)

Purchase Frequency (orders/yr)

Avg Customer Lifespan

COGS (% of revenue)

Fulfillment Cost (per order)

Shipping you pay (per order)

Shipping charged to customer

Free shipping threshold (0 = always free)

Payment Processing (%)

Returns Rate (%)

Step 2 of 3

Acquisition

Current CAC (last 30d)

New brand? Leave empty — targets still work.

Monthly Ad Spend

New Customers/Month (last 30d)

Step 3 of 3

Retention

Monthly Churn Rate (subscription brands only)

Repeat Purchase Rate % reorder — last 12mo

Your Results

Your True Unit Economics

True LTV

—

Net of all variable costs & churn

AOV × freq × lifespan × GM% × (1 − churn)

Max Allowable CAC

—

Based on your gross margin & LTV

LTV × GM%

LTV : CAC Ratio

—

LTV ÷ CAC

CAC Payback Period

—

Months to recover

CAC ÷ (AOV × GM%)

Gross Margin per Order

—

What you keep per transaction

AOV − COGS − fulfillment − shipping − payment fees

Contribution Margin / Customer

—

LTV minus variable costs

LTV − CAC

Breakeven NC-ROAS

—

Your true breakeven

1 ÷ GM%

Target NC-ROAS

—

20% above breakeven

1 ÷ (GM% − 20%)

Blended CAC Target

—

LTV ÷ 3

Business Health Indicators

LTV : CAC

—

Payback Period

—

Gross Margin

—

Growth Readiness Score—

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