Stop guessing your growth.
Calculate your true LTV, real CAC ceiling, and the ROAS targets built on your margins, not industry averages.
Then build your 12-month growth roadmap in under 5 minutes and visualise where your brand is headed.
Trusted by top DTC founders and ecommerce operators worldwide.
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Who is it for
Built for DTC founders and operators tired of guessing.
Founders scaling from £50k–£500k/mo who need to know exactly how hard they can push acquisition before it starts costing them.
Media buyers and growth leads who want a number to defend, not an industry benchmark to hide behind.
Brand operators reviewing agency performance who want to walk into that call knowing what good actually looks like for their business.
How it works
1. Enter your unit economics
AOV, COGS, fulfilment, shipping, returns, payment fees. The real numbers behind every order.
2. Add your acquisition data
Your current CAC, monthly ad spend, and new customer volume.
3. Get your true targets
Your breakeven ROAS, max allowable CAC, LTV, payback period, and an optional 12-month growth projection.
You're making million-pound decisions with borrowed benchmarks.
3x ROAS. 30% gross margin. 12-month payback.
Those numbers weren't built from your COGS, your fulfilment costs, your return rate, or your customer lifespan.
So when your agency tells you your campaigns are performing, you have no way to verify it.
When you're deciding whether to scale spend next month, you're guessing.
When a competitor undercuts you on CAC, you don't know if they're winning or bleeding.
The uncomfortable truth is that most brands scaling aggressively right now don't actually know their breakeven.
They know their revenue.
They know their ROAS.
But they don't know the number that actually matters - the point at which every pound spent on acquisition either builds the business or quietly destroys it.
This tool changes that.
In five minutes, you'll know your true gross margin per order, your maximum allowable CAC, the exact ROAS target your business needs to be profitable, not break even.
Go further and build a month-on-month projection of what the next 12 months look like if you hold the line on those numbers.
No spreadsheet. No guesswork.
This tool runs entirely in your browser. No data is collected, stored, or sent anywhere.