Launching PerfectTed into Coles supermarkets - Australia
A launch designed to cut through
As PerfectTed prepared to launch into Coles supermarkets across Australia, the challenge was clear: build brand awareness fast in a new market - and do it at national scale. We supported the launch with a Meta-led brand awareness campaign, focused on reaching new audiences, establishing brand recognition, and creating momentum ahead of PerfectTed’s arrival on shelves nationwide.
A strong national launch, delivered at scale
Over a six-week period, the campaign delivered consistent and efficient brand awareness at national scale, successfully introducing PerfectTed to Australian consumers. With over 3.7 million impressions and more than 1 million people reached, the campaign achieved strong visibility while maintaining cost efficiency and controlled frequency - ensuring sustained exposure without over-saturation. Brand recall remained strong throughout, reflecting clear messaging and effective creatives. The result was a launch that balanced reach, recall, and efficiency - establishing PerfectTed’s presence in a new market and creating momentum to support in-store discovery across Australia.
