A category-defining sauce brand
From performance partner to growth engine
Sauce Shop is a UK-based sauce brand known for its uncompromising quality, distinctive flavour profiles, and strong brand identity. Over the last decade, Sauce Shop has carved out a loyal following across both retail and direct-to-consumer. We began working with Sauce Shop in October 2023, supporting the brand’s growth through paid media as demand continued to scale. As the business matured, the opportunity became clear: bring acquisition and retention closer together to unlock their next stage of growth. In February 2025, our partnership expanded to include email marketing, allowing Sauce Shop to benefit from a more connected, full-funnel approach. With paid media and retention aligned under one strategy, the brand entered 2025 with greater clarity, momentum, and its strongest year to date.
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A record year, driven by connected growth
By bringing paid acquisition and email retention together under one strategy, Sauce Shop entered 2025 with greater clarity and momentum across the entire funnel. Growth wasn’t driven by a single channel, but by a more connected approach focused on efficiency, profitability, and long-term value. Year on year, the brand saw +76% revenue growth, alongside a +169% increase in contribution margin, reflecting a step-change in profitability as scale increased. New customer growth remained strong at +57%, while returning customers increased by +34%, reinforcing the impact of a more effective retention strategy. At the same time, AOV increased by 23% and new-customer ROAS improved by 18%, ensuring growth was not only faster, but more efficient. The result was Sauce Shop’s strongest year to date - a more balanced, resilient brand built to continue scaling with confidence.
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