Scaling Wavy to a 7-figure run-rate in just 9 months
From organic momentum to scalable growth
Wavy is a fast-growing men’s hair brand founded by Eyal and Ariel Booker, built on initial strong organic traction and a highly engaged audience. As the brand matured, organic performance began to plateau - creating a clear opportunity to unlock the next stage of growth through paid acquisition. Wavy partnered with us to introduce a paid growth engine designed to expand reach, attract new customers, and do so profitably. Our role was to bring structure, expertise, and clarity to paid media - helping the brand move beyond organic dependence and scale with intent.
Profitable growth
With a structured paid acquisition engine in place, Wavy successfully moved beyond its reliance on organic reach and entered a new phase of scalable growth. Paid media became a consistent driver of new customer acquisition, complementing organic performance rather than competing with it. Wavy scaled to a seven-figure run-rate, achieving +429% year-on-year revenue growth and a +158% increase in new customers. This growth was delivered efficiently, with paid acquisition maintaining a 3.3x new-customer ROAS, ensuring profitability as spend scaled.
